To get the most from your promotional merchandise identify your target market and choose items that will be welcome. A successful marketing tool, items can be imprinted, embroidered, or embossed with your logo to get your brand seen and recognised. Maximum exposure increases public confidence leading to higher sales and a larger share of the market. Article 1 Promotional Products & your Business Logo. There are many aspects to running a business and one of the most important is to get your business noticed. Advertising, promotional products, and marketing campaigns are central to every business if you are to make people aware of you and your products, remember you, and get those all important sales. . Promotional merchandise can do wonders for sales, but first you need to identify your target market and choose items they will appreciate and welcome. Known to be successful as a marketing tool, items can be imprinted, embroidered, or embossed with your logo to get the brand seen and recognised. Putting your name on something as normal as a pen or mousepad might not sound like a particularly effective way to promote your products, however it is often the simplest ideas that work the best. Promotional items are popular with the general public and if they are given them for free then you really can?t go wrong. Some of the most popular items popular as giveaways are useful products, such as t-shirts, mugs, bags, and keyrings. They can really help promote your business, use them to raise awareness of a new product, draw attention to sale items, show you are a sponsor for a particular cause, or as giveaways at a special event.. Choosing effective promotional products is particularly important in your campaign, otherwise you are just throwing money away. If your target audience is schoolchildren then coffee mugs aren?t really going to be relative, consider colourful stationery items or money boxes to get their attention, whereas if you want to attract males in their 20?s or 30?s you could look at car products, handyman items, or sports bottles. Selecting the right promotional gifts for your intended audience will make the difference between whether it is a success or not. Marketing departments want a strategy where they get maximum exposure, in a competitive market where there are so many other companies selling the same or similar items it?s necessary to get your name and logo out there where it is instantly recognizable. The more exposure you get the greater the publics trust in your products and, even if you are more expensive than competitors, the public will be inclined to spend more buying your goods as they know and recognize your brand name. Trust in your products will give you a larger share of the market and push those sales up. A marketing strategy might incorporate a number of methods to advertise, including advertising on TV and radio, placing ads in newspapers and magazines and renting billboard space. However these all cost a considerable amount of money and mostly they are seen for those few seconds/minutes and then forgotten about. Imprinting your brand name or logo onto promotional merchandise is well-known for being one of the most effective marketing techniques around, and companies the world over use them. Ensure you invest in items that are going to be used, otherwise they will simply be placed in a drawer and never looked at again . Everybody uses promotional pens, and you can?t go wrong with this kind of practical item, buy highlighters, plastic or metal pens, or board markers in a range of shapes and colours in bulk and give them out to your clients, customers and staff to be seen by thousands. Keyrings are also ideal for promotions and trade shows and an item needed by everyone, with their house and car keys attached your logo will be seen every day. Keyrings can be purchased in plastic or metal and double as a bottle opener, with a flashlight attached, or even engraved. Give coffee mugs, diaries or folders out to your clients to distribute amongst their offices, used on a regular basis they?re guaranteed to get your brand seen without costing you a fortune. Promotional polo shirts are another popular option for companies to get their logo advertised for next to nothing . Sending the right message out to your target audience is crucial for a successful business. Promotional products can help you achieve this. Look online and you?ll find a broad selection of items to choose from.